Wednesday, 21 December 2011

e-analytics

Pareto principle

In business, 80% of business done will be from 20% of the people. Mathematically , there is a K between 50% and 100%, where K% of business is done by (100-k)% of people.  This was developed in context of distribution of income and wealth among the population

Hits vs. page views

In 1996, Technical guys were in charge and created a way to get qualitative content on website using WEB SERVER LOGS  , record of request, deliverable files . They focused on technical content like

Hits : Request for a file on server
Pages: Distinct files, specifically html files delivered to user
kilobytes :  Number of kilo bytes delivered to the user
files: Distinct files delivered to user
sites: various other web site getting traffic to our web sites
Visits: Number of sessions recorded
  
One drawback with this is that , this is misleading or misguiding. how does a hit benefit to us?
If we get more number of hits or visits, does it mean that we are good at work . Decisions taken based on such data would definitely lead us to troubles

In a race , a goal is not to gain a huge number of strides , but to make at least a few of them favorable, profitable. we can even go with few web pages and get thousands of page views which are of no worth, if they are from a single user.

Can u make success with these things…………….?

How this is actually related to the bottom line

Understanding the web site is the most important thing
In order to understand a website’s efficiency you have to answer certain questions like……..

1.How many first time visitors you had this month?
2.How long did users stay on your web site?
3.Once they came to your site, then where did they spend their time most?
4.If i got any users via search engines, what keywords did they use to reach u?

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