Traffic alone is not the entire thing. Want to know more………….

In order to analyze a web site and an email marketing campaign, it’s not sufficient to end up with traffic but also we should analyze the customers and find out what made them come to our site. So to do this it’s advised to classify the customers accordingly as unique visitors and repeat visitors

Unique visitors:

 It represents the number of new people who visited your site.

Repeat visitors: It represents the actual number of times your website was viewed


Suppose there are 1000 visitors to your page in this month ,

case i :

 If all of them are unique visitors, then it’s good that your page has attracted a good number of people. But the problem with this is none among the 1000 visitors did not return back to your site, which means the content is not engaging the customers which is a bad news again

case ii :

 If 800 of the 1000 are repeat visitors, then it’s good that your page is having some content that is interesting and bringing the customers back into your page. but it’s not able to gain more number of new customers for the month which is a bad news again

 Repeat views mean customers are interested in your products, but are indecisive. so in such situations it’s better to post some more related content so that the customers may feel comfortable. if they are coming for the sake of an article , then we can know that they are interested in that particular content and we can engage them further more

Here comes the third type of visitors

Campaign visitors:

 These are the visitors that click your site in response to a specific campaign
These type of customers are addressed to your site as a response to some campaign you have run in some site or the other. you can consider this as very good measure to identify the traffic and differentiate them accordingly

If campaign visitors tend to convert more than the other type of visitors , which means your page is not good enough to get the conversions. If it’s low then it means that your campaign was not effective.

 So what i mean to say is that everything should be balanced for a good website, else you should work more………

e-analytics

Pareto principle

In business, 80% of business done will be from 20% of the people. Mathematically , there is a K between 50% and 100%, where K% of business is done by (100-k)% of people.  This was developed in context of distribution of income and wealth among the population

Hits vs. page views

In 1996, Technical guys were in charge and created a way to get qualitative content on website using WEB SERVER LOGS  , record of request, deliverable files . They focused on technical content like

Hits : Request for a file on server
Pages: Distinct files, specifically html files delivered to user
kilobytes :  Number of kilo bytes delivered to the user
files: Distinct files delivered to user
sites: various other web site getting traffic to our web sites
Visits: Number of sessions recorded
  
One drawback with this is that , this is misleading or misguiding. how does a hit benefit to us?
If we get more number of hits or visits, does it mean that we are good at work . Decisions taken based on such data would definitely lead us to troubles

In a race , a goal is not to gain a huge number of strides , but to make at least a few of them favorable, profitable. we can even go with few web pages and get thousands of page views which are of no worth, if they are from a single user.

Can u make success with these things…………….?

How this is actually related to the bottom line

Understanding the web site is the most important thing
In order to understand a website’s efficiency you have to answer certain questions like……..

1.How many first time visitors you had this month?
2.How long did users stay on your web site?
3.Once they came to your site, then where did they spend their time most?
4.If i got any users via search engines, what keywords did they use to reach u?